Competition in the Dog Training World: Is It Necessary?

By Joanne Ometz I am a graduate of Turid Rugaas’ first US offering of her dog behavior counselor/trainer certification course. Most people in the US know Rugaas for her book, On Talking Terms with Dogs, and the study of canine body language is a big part of what I learned. But what is not well known is that she has a full […]

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Changing Perspectives

I don’t know if it’s the same in the UK and the US but, here in Australia, I hear frequent laments from force-free trainers about the difficulty of competing with hard sell trainers of some of the more, shall we say, “traditional” methods. Often these laments relate to difficulties in getting access to vet clinics for their puppy classes. My problems were […]

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Advocacy is Where You Look for It

In April 2016 I attended the 11th annual Applied Animal Behavior Conference hosted by the School of Veterinary Medicine, University of Wisconsin-Madison. Each year veterinary professionals and students gather to learn about animal behavior, a subject not typically included in veterinary curricula. The conference was divided into small and large animal presentations. I only work professionally with dogs so I […]

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Professional Competency, Transparency and Accountability. Have You Got What It Takes?

Written by Niki Tudge There is much chatter within the pet industry about transparency, competency and accountability amongst professionals.  So let’s look at each of these individually and what they mean.   1. Transparency to me implies openness. Are you transparent in your business practices? Can others see, read or listen to information that informs them upfront about each of […]

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Wanna Play?

Humans and dogs love to play together; from recent research, it seems that this shared love for play has been a key element in shaping our close bond. While there is still a question as to whether shared play creates a solid relationship between a person and a dog or it merely adds to an already strong bond, what’s certain is […]

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Distinguishing Ourselves as Force-Free Professionals

Some time ago I engaged in an online conversation with a dozen or more force-free trainers and the subject of professional certification came up. Most of the trainers had CPDT-KA credentials and some were considering letting them lapse because they saw little value in it. Others were new to the business and planned on testing for certification. One very experienced […]

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often confused with the simple act of selling or simply the activity of increasing your business sales. However, marketing is very […]

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