Emotion or Reason: Influencing Clients!

Harvard psychiatrist, Helen Reiss, asks this pertinent question: “Don’t we all want to be seen, heard and have our needs responded to; that’s the essence of empathy”. Professor Reiss is referring to inter-human empathy within healthcare when she makes this statement but it applies across the species barrier.    If you think about it, the very core of work such as […]

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The Words We Use!

The more I work as a behavior consultant, the more I realize how much we are all influenced by both the opinions and attitudes of those around us and, possibly more importantly, how the words we, and other people, use. One of the challenges for equine behavior consultants is the problem of stereotypical behavior. For those of you aren’t horse professionals; stereotypies […]

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PPG Publishes Open Letter to Veterinarians on Referrals to Training and Behavior Professionals

Expresses concern that, in an unregulated industry, pet owners may be referred to individuals who do not use scientific protocols or adhere to the premise to do no harm, regardless of credentials WESLEY CHAPEL, Fla. – Jan. 16, 2017 – PRLog — Pet Professional Guild (PPG) has published an open letter to veterinarians and animal care professionals regarding the practice […]

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Empathy for Human Learners

As I develop as a teacher I’ve been revisiting some of my experiences as learner, empathically engaging with my human clients who might be struggling with new skills. Being a good learner is something I last thought about seriously when I was a student (a long time ago!). I trained as a podiatrist in the UK, something that requires a […]

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Positive Is a Perception: Empathy to Understand the Perception of the Other

Two things happened to me recently that set me off thinking about positive reinforcement from the recipient’s perspective.  Firstly I read a very negative review of positive reinforcement training through a Facebook blog. The writer was suggesting that positive reinforcement is a misnomer and, from the dog’s point of view, it is not positive. Secondly I’ve had a lot of […]

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Pet Professionals: Keeping It Objective

A dog’s behavior can many times cause the owner to experience feelings of embarrassment or even failure. Such feelings can be detrimental in the trainer/behavior consultant-client relationship and can certainly adversely affect the outcome of any training protocols that are put into place. When owners shut down or withhold information, behavior professionals will lack the necessary information with which to […]

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If Marketing Is Not Sales – What Is Marketing?

by Niki Tudge   What Is Marketing? The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is often confused with the simple act of selling or simply the activity of increasing your business sales. However, marketing is very […]

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