The Pet Professional Guild Position Statement on the Use of Shock in Animal Training

It is Pet Professional Guild’s (PPG) view that electric shock in the guise of training constitutes a form of abuse towards pets, and, given that there are highly effective, positive training alternatives, should no longer be a part of the current pet industry culture of accepted practices, tools or philosophies. In this position statement, PPG will combine decades of research […]

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The Neurological Benefits of Counter Conditioning Leash Reactive Dogs

Creating new and better associations for dogs on leash when exposed to fearful/stressful stimuli is crucial, as it is better for all involved for the dog to be less stressed and less fearful. The goal is potentially a positive association is created, or at least less stress. When this can be achieved via counter conditioning and desensitizing dogs to these […]

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The Science of Force-Free Learning: How Our Pets Learn!

Introduction Here at the Pet Professional Guild (PPG), we like to focus on building relationships with our pets by using positive reinforcement to train new skills, and to build new behaviors as replacements for problematic ones. Because the emotional brain inhibits the rational brain (and vice versa), nobody, and that includes our pets, can learn something constructive and pleasant when in a […]

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